Frequently asked questions

How does pay per click work? Pay per click works like a word auction. We bid for the words and phrases that are relevant and you pay the bid price only when someone having searched for one of your words or phrases clicks on your listing in the search engines and gets to your web site. Generally speaking the higher the bid the higher position achieved though other factors such as Ad quality and landing pages affect position.

How much do the bid prices cost? Like any auction the bid price depends on how many bidders there are and how much they are bidding. Our average clients bid price vary from $0.1 to $5 i.e. $3 per click/visitor. We choose the bid prices for our clients based on what is the most cost effective position. Ensuring bid pricing and strategy is effective is a key part of our PPC management service.

Is this the same as search engine optimisation (SEO)? No. Website optimization or search engine optimisation (SEO) is a collection of techniques and methods involving manipulating the content on your web site, your web sites structure and coding and also other factors such as link building. The idea of SEO is to make the search engines find your site and recognize it as important enough to display as a search result. SEO can be very effective if done well but cannot guarantee position and may take months to have an impact on your search engine positions.

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